What is it?
A value proposition explains who you serve, what need you address, how you help, and why you are different.
Discovery
Value proposition canvas
A value proposition explains who you serve, what need you address, how you help, and why you are different.
Fill the customer side and product side, then draft a short statement — or start from the sample.
Guide
Write a clear value proposition
Why it matters
Without it, MVP scope drifts and marketing messaging stops matching the real product.
How it works
Fill the customer side and product side, then draft a short statement — or start from the sample.
Go deeper
Why you’ll love this
A value proposition bridges customer need and product. This canvas keeps messaging and MVP aligned.
How to jump in
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Fill the customer side
Segment, jobs, pains, and gains.
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Fill the product side
Offer, pain relievers, and gain creators.
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Write the statement
Craft one short paragraph for pitch and landing pages.
What you walk away with
- Full VPC structure
- Sample doc
- Markdown export
- Links to MVP Scope
Where it shines
Pitch prep
Have one clear sentence for investors.
Team alignment
Product and marketing agree on one definition.
Into MVP scope
Carry the value into Must/Should decisions.
Quick answers
Different from Business Model Canvas?
This focuses on customer-value fit, not the full revenue and channel model.
How long should the statement be?
One short paragraph that clarifies audience, problem, solution, and difference.