UX research and case studies
Connect the persona to empathy maps and journeys.
UX PERSONA LAB
Persona builder
A persona is a semi-fictional portrait of a real user that summarizes goals, pains, and behaviors for the team. A shared persona keeps design decisions from becoming personal taste.
Create or open a persona, fill the details, and watch the live preview. Tune colors and layout, export or print; change the field set at the bottom of the page.
Saved personas
Details
Poster preview
Persona type
Each type has its own fields — shared details like name are kept. For empathy maps, use the separate empathy tool.
Go deeper
Why you’ll love this
The persona builder turns scattered assumptions into a shared reference character. Pick a template, fill the fields, and keep a live poster for workshops or case studies.
How to jump in
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Choose a template
Start with product persona, proto-persona, JTBD, or player persona.
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Write goals, pains, and quotes
Prefer specific behaviors and motives over generic adjectives.
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Save and export
Keep the live poster for presentation or print; data stays on this device.
What you walk away with
- Multiple research-ready templates
- Live poster preview
- Local storage without forced accounts
- Links to empathy map and journey tools
Where it shines
Team workshops
Align the team on one user picture before feature debates.
Game design
Define player personas for mechanics and onboarding.
Quick answers
Persona vs proto-persona?
A proto-persona is an early hypothesis; a persona is usually enriched with interview or data evidence.
Is data uploaded to Nova Lab?
No. It stays on this device and is not sent to Nova Lab servers.
What should I open next?
Empathy Map, then Customer Journey, is usually the cleanest sequence.