What is it?
ROI is the percentage return relative to what you invested — profit divided by cost.
Finance
ROI calculator
ROI is the percentage return relative to what you invested — profit divided by cost.
Enter investment cost and total gain (or ending value). Net profit and ROI% appear instantly.
ROI calculator
Inputs
Results
Net profit
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ROI
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Guide
What ROI means
Why it matters
You need one shared metric to compare campaigns, features, tools, or any capital decision.
How it works
Enter investment cost and total gain (or ending value). Net profit and ROI% appear instantly.
Formula ROI% = (Gain − Investment) ÷ Investment × 100
Go deeper
Why you’ll love this
ROI is return on investment as a percentage. Use it to compare campaigns, features, and projects on one shared scale.
How to jump in
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Enter investment
Total cost of the project or campaign.
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Add gain
Revenue or ending value produced by that investment.
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Read profit and ROI%
Results update instantly for fast decisions.
What you walk away with
- Instant math
- What / why / how guide
- IRR and USD
- Paired with Break-Even and Runway
Where it shines
Campaign comparison
Put growth bets side by side.
Feature priority
Advance initiatives with stronger returns.
Stakeholder reporting
Show investment outcomes clearly.
Quick answers
Profit vs ROI?
Profit is absolute; ROI expresses that profit relative to investment as a percentage.
What does negative ROI mean?
Gain is still below investment, so the project is currently loss-making.