MARKET INTEL LAB

Market research bot

The market research bot is for gathering and structuring intel: log market, audience, and direct rivals, paste public page text or field notes, and surface pricing, feature, CTA, and tone signals. It is not the final scoring table.

Write the project title and market, add 2–5 rivals, and paste public page text or research notes for each. Run analysis, review the report, then send the export to the competitor matrix and score quality there.

How to keep market research clean

The bot helps organize evidence; product judgment stays with the team.

  1. Enter only public text and your own notes — no unsourced claims.
  2. Two to five direct rivals are enough — keep indirect rivals separate.
  3. Send the output to the competitor matrix and score quality and importance there.
Competitor matrix →

Saved only in your browser. Pasted text is not sent to Nova Lab servers.

Go deeper

Why you’ll love this

Nova Lab’s market research bot turns notes and public rival copy into structured profiles — then you score decisions in the competitor matrix.

How to jump in

  1. Define market and audience

    Set project title, domain, and who you serve.

  2. Add rivals and evidence

    Paste public page text or field notes for each rival.

  3. Analyze and send to the matrix

    Review signals, export the report, and restore JSON in the competitor table.

What you walk away with

  • Separate from scoring — made for intel gathering
  • Local storage, no upload
  • Direct export for the competitor matrix
  • Honest about auto-crawl limits

Where it shines

Discovery kickoff

Organize the competitive field before scoring.

Class and workshop research

Keep evidence with source and confidence.

SWOT and matrix prep

Feed structured intel into decision tools next.

Quick answers

Does it crawl rival websites?

Not yet. You paste public text yourself. Automatic crawling ships after infrastructure and legal framing.

How is it different from the competitor matrix?

This tool gathers and structures evidence; the matrix is for scores and decisions.

Where is data stored?

Only locally in your browser on this device.

You’ll probably want these too

◇ Product Design →
Competitive analysis table Compare your product with rivals on shared criteria — scored weights or feature status notes. Persona builder Build a product persona, style the poster, and print it for class or workshops. SWOT analysis and TOWS matrix Weight strengths, weaknesses, opportunities, and threats, then turn the crossings into strategy. TAM / SAM / SOM calculator Separate total market, serviceable market, and near-term obtainable share.

All tools →