Can UX ideas alone win investment?
In product design, great UX concepts by themselves rarely secure funding. The author uses a concrete example to show how to define business value, calculate costs, test causality, and build a credible ROI case for a design initiative.
What they did
He walks through a real scenario, outlining simple steps: first identify the business value, then compute the costs, test the cause‑effect relationship with data, and finally produce a trustworthy report for the board.
What they found
The approach clarified the ROI story for stakeholders, making it more likely that the design investment would be approved.