What is it?
A positioning map shows differentiation on two meaningful dimensions — not a feature list.
Market & competition
Positioning map
A positioning map shows differentiation on two meaningful dimensions — not a feature list.
Label axes, describe your spot and rivals, note whitespace, and write the positioning statement.
Competitors on the map
Name + approximate place
Guide
Locate yourself relative to alternatives
Why it matters
Without a map, marketing message and product priorities drift apart.
How it works
Label axes, describe your spot and rivals, note whitespace, and write the positioning statement.
Go deeper
Why you’ll love this
See differentiation on two meaningful dimensions — not a feature dump.
How to jump in
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Name the axes
Two competitive dimensions that matter.
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You and rivals
Approximate place for each player.
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Whitespace and line
Opportunity plus positioning statement.
What you walk away with
- Custom axes
- Competitor list
- Positioning line
- Markdown
Where it shines
Marketing message
Craft a line for site/pitch.
With competitor matrix
Summarize place after feature compare.
Product priority
Connect whitespace to roadmap.
Quick answers
What makes a good axis?
A dimension buyers actually trade off when choosing.
Is there a plotted chart?
This version is text-first and shareable — use the export for slides.