What is it?
The minimum rate that covers annual income goals and expenses with real billable hours.
Startup finance
The minimum rate that covers annual income goals and expenses with real billable hours.
Enter annual target income, annual expenses, and billable hours per year.
Guide
The minimum rate that covers annual income goals and expenses with real billable hours.
Freelancers and small studios often underprice without this floor.
Enter annual target income, annual expenses, and billable hours per year.
Formula Rate = (Target income + Expenses) ÷ Billable hours
Go deeper
Without a price floor you often undercharge — start from income goals.
What you want per year.
Annual overhead and billable hours.
Minimum hourly and weekly equivalent.
Floor for project quotes.
Build team rates from annual goals.
Pair rates with project budgets.
Hours you actually invoice — not all working hours.
Include an approximate tax load in annual expenses.