Can AI help designers solve the right problem?
Designers often struggle to identify the core problem before starting a project. This article shows how combining Design Thinking with AI can clarify that question and set a clear direction.
What they did
The authors built a fictional campground scenario. Using the Discover and Define stages of Design Thinking, they challenged management assumptions, gathered research, and distilled a focused point of view for a visitor app.
What they found
They found that AI can answer the fundamental question of what problem to solve, making the design process more data‑driven and efficient. The partnership of AI and Design Thinking speeds up and sharpens design decisions.