Can an Old Spice reference make game animation more engaging?
In game design, simple animations can feel dull. A team wanted to make in‑game motions more lively and memorable.
What they did
They studied Old Spice commercials, captured their energetic, playful style, and translated those cues into the game's animation. They then ran a small player test to gauge reactions.
What they found
Players said the animations felt more dynamic and fun, improving the overall experience.