What is it?
A light canvas to design experiments and record validation outcomes.
Idea & product
Idea validation canvas
A light canvas to design experiments and record validation outcomes.
Write the hypothesis, list assumptions and experiments, define success, then log the decision.
Risky assumptions
What must be true?
Experiments
How will you test?
Guide
Organize learning before overbuilding
Why it matters
Without criteria and tests, “good vibes” get mistaken for validation.
How it works
Write the hypothesis, list assumptions and experiments, define success, then log the decision.
Go deeper
Why you’ll love this
Organize learning with a hypothesis and criteria before you overbuild.
How to jump in
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Write the hypothesis
If … then … because …
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Experiments and criteria
Test list plus pass signal.
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Learnings and decision
Record outcome and next step.
What you walk away with
- Hypothesis to decision
- Experiment lists
- Sample included
- Markdown
Where it shines
Before MVP
Test the core bet with a cheap experiment.
Sprint review
Document a pivot decision.
With problem statement
Move from clear pain to a testable bet.
Quick answers
What makes good criteria?
A pre-agreed numeric or behavioral signal — not post-hoc vibes.
What does Kill mean?
Stop the current idea and free capacity for a better path.